About K22 Works
K22 Works helps UK manufacturers close the gap between the strength of their operation and the way that strength is represented online.
Origin
Through relationships with manufacturers around Industrial Exchange, Max Whitter kept seeing capable businesses whose websites, search presence and content did not make their expertise easy to assess.
The issue was rarely a lack of substance. It was a failure to translate that substance into the information and evidence buyers use before making contact.
K22 Works was created to address that gap as a dedicated, independent venture: manufacturer-first digital expertise built around how industrial businesses are found, understood and chosen.
Founder
Max brings together close exposure to manufacturing businesses with experience shaping specialist propositions, digital experiences and decision-focused content.
His role is to get beneath the surface of the brief: understand how the operation creates value, identify what a suitable buyer needs to know and keep the work connected to a commercial decision.
The K22 name
K22 takes its name from a family home in South Suntreso, Kumasi, with a story carried across generations.
The name reflects stewardship, continuity and work built with the future in mind. The story is intentionally told without publishing the home’s precise location or details about its current residents.
Brand architecture
South Suntreso is the long-term house of expertise behind K22 Works and Industrial Exchange.
K22 Works is focused on manufacturer-first digital expertise. Industrial Exchange is focused on manufacturer-first risk intelligence. They share an understanding of manufacturing and a commitment to useful, independent thinking, but remain distinct ventures with separate propositions and identities.