Services
One digital system, built around how industrial buyers make decisions.
K22 Works brings websites, search visibility and technical content together around a practical commercial journey: helping the right buyer find your business, understand its fit and choose to make contact.
Connected by design
Each service should strengthen the others.
Search reveals what buyers are trying to understand. The website then gives those answers a clear structure, while content deepens the evidence and creates further routes into the business.
We can work on a defined priority or plan the services as a connected programme. The recommendation depends on the commercial objective, the condition of your current assets and the strongest constraint in the buyer journey.
Be understood
Websites for Manufacturers
Capability-led websites that explain what you do, who you help and why a suitable buyer should take the next step.
Explore websitesThe problem
Manufacturing websites often describe a company without helping a buyer judge fit. Important information is scattered, technical distinctions are flattened into generic claims, and the next step is reduced to a contact form with no meaningful context.
The commercial answer
A K22 Works website is structured around the questions behind a shortlist: what you make or enable, where the capability fits, what evidence supports it and what a suitable buyer should do next.
What the work can include
- Buyer, proposition and capability discovery
- Website and page architecture
- Capability, process, product and sector planning
- Copy direction and technical-content development
- Responsive design, build and launch support
- Technical SEO foundations and measurement setup
This is likely to fit if…
- 01Your present site undersells the operation
- 02Buyers struggle to understand where your capability fits
- 03Search or content work is held back by a weak foundation
Be found
Search & AI Visibility
Search structures and useful technical information designed to improve discoverability across traditional search and AI-assisted research.
Explore visibilityThe problem
A manufacturer can be highly relevant to an opportunity and still remain invisible during research. The website may use internal language rather than buyer language, compress distinct capabilities into one page or provide too little evidence for either a search system or a person to understand the fit.
The commercial answer
The aim is relevance, not empty reach: accessible, well-structured information that gives suitable buyers more ways to discover and evaluate the business across conventional and AI-assisted research.
What the work can include
- Search and buyer-language research
- Existing visibility and content review
- Capability, product, process and application mapping
- Search-led information architecture
- On-page optimisation and technical recommendations
- Measurement priorities and editorial opportunities
This is likely to fit if…
- 01The business relies too heavily on referrals
- 02Important capabilities have little search presence
- 03You want to prepare for changing search behaviour without chasing hype
Be chosen
Technical Content & Video
Credible content that turns specialist knowledge, applications and proof into reasons for the right buyer to trust your business.
Explore contentThe problem
Your team may answer valuable technical questions every day through quotations, design reviews and conversations on the shop floor. Yet little of that knowledge reaches the website or supports the buyer before an enquiry.
The commercial answer
Every piece should have a defined commercial role: explaining a process, showing an application, answering a technical question or presenting credible evidence. The goal is not a busier feed. It is a stronger body of proof.
What the work can include
- Technical interviews and knowledge capture
- Capability, process and application copy
- Articles, guides and buyer-question content
- Case-study structure and production
- Photography and video planning
- Editorial planning tied to search and commercial priorities
This is likely to fit if…
- 01Your team repeatedly explains the same valuable points
- 02The website makes claims without enough evidence
- 03Technical knowledge exists inside the business but not online
Scope with purpose
No pre-set bundle before we understand the problem.
We do not prescribe a new website when the real issue is visibility, or a content programme when the proposition is still unclear. The first step is to establish what is preventing suitable buyers from moving forward.
Find the constraint before choosing the service.
Use a visibility review to examine the current buyer journey and identify the highest-value place to begin.